With pun-filled taglines like “Halal, can it be me personally you are considering? ” and “You had me at halal, ” Muzmatch might seem like merely another quirky dating app — but there is so much more to it than that.
Muzmatch is geared towards finding wedding partners for Muslims all over globe — plus it claims become near to striking one million users globally.
Running in just about any nation (though it really is top within the UK, US, and Canada), the location-based application shows users the essential appropriate individuals they provide in their profiles near them based on a “sophisticated algorithm” which considers a number of different factors based on the information.
Muzmatch ended up being the brainchild of 34-year-old Shahzad Younas, a previous morgan stanley banker whom told Business Insider he left their task in June 2014 to master just how to build apps after he previously the theory when it comes to business.
“I was thinking, ‘Why is no one doing an application when it comes to Muslim market? ‘” he told Business Insider. “We didn’t have any such thing, we had been nevertheless on websites online. “
The audience, and the problem” — something other companies had a lack of expertise in as a Muslim himself, he said he understood “the market.
“For Muslims, wedding is this type of part asian wife that is big of life, ” he explained. “we do not actually date, we marry. “
He included that the Muslim market ended up being generally speaking “at least 5 years behind the conventional market and dating apps” with primarily web-focused platforms — therefore he decided to produce Muzmatch mobile-only. (more…)